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SEO

What is keyword cannibalization?

Keyword cannibalization happens when two or more pages on the same site target the same search intent and end up competing against each other in search results.

What it means

When pages cannibalize each other, search engines can’t tell which one to show. Rankings swap back and forth between the pages, and none of them holds a stable position.

Pages that cover the same topic for different intents aren’t cannibalization. They’re parts of a topic cluster.

How to use it

If it’s a real case, pick one primary page. Refresh the other so it serves a different intent, or add an internal link from it to the primary page.

All terms

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Growado pulls search data, existing content, competitor signals, and business goals into one prioritized list. Growado recommends; your team decides.

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