Use case
How do I run a content audit?
Short answer
A content audit means taking stock of every piece of content on your site, reviewing each page’s performance, freshness and contribution to your business goals, and then making a clear decision for each one. The goal isn’t a report; it’s an action list that says what to do with every page.
Action list after the audit
Sample data| Topic | Search volume | Priority | Suggested action | |
|---|---|---|---|---|
| SaaS SEO best practices | 1,600 | High | Refresh | |
| Content marketing tools | 880 | High | Internal link | |
| SEO techniques guide | 720 | Medium | Refresh | |
| How to write a customer success story | 720 | Medium | Create | |
| Lead nurturing strategies | 390 | Low | Refresh |
SaaS SEO best practices
- Search volume:
- 1,600
- Priority:
- High
- Suggested action:
- Refresh
Content marketing tools
- Search volume:
- 880
- Priority:
- High
- Suggested action:
- Internal link
SEO techniques guide
- Search volume:
- 720
- Priority:
- Medium
- Suggested action:
- Refresh
How to write a customer success story
- Search volume:
- 720
- Priority:
- Medium
- Suggested action:
- Create
Lead nurturing strategies
- Search volume:
- 390
- Priority:
- Low
- Suggested action:
- Refresh
Why is this question hard?
The inventory is scattered
Pages were published at different times by different people. Just putting together a complete list is a job in itself.
The audit turns into a report
Long spreadsheets get built, but no decision is made for each page. When the audit ends, nothing changes.
It happens once
A big audit happens once a year. In between, pages go stale again and the same problems pile up.
Four things to check on every page
To keep the audit manageable, review every page against the same four measures.
Performance
How are the page’s impressions, clicks and rankings trending? Up, flat or down?
Freshness
Are the facts, examples, dates and screenshots still accurate today?
Intent match
Does the page fully answer the search intent it targets? Is another page of yours answering the same intent?
Business contribution
Is the page connected to your product and your conversion steps? Does it lead the right people to the right next step?
Step by step: run a content audit
This process turns a content audit from a report into an action list with a decision for every page.
Do you have a page that answers this search intent?
No
New content, if demand and business fit are strong enough
Yes
Does the page answer this search intent well?
No
RefreshYes
Internal linkGrowado recommends; your team approves, edits or holds.
1. Build the inventory
Put every content page on your site into one list, with its URL, title, publish date and last-updated date.
2. Add performance data
Add each page’s recent impressions, clicks and rankings to the list, compared with the previous period.
3. Review against the four measures
Note performance, freshness, intent match and business contribution for each page, and flag pages that answer the same intent.
4. Decide on every page
Decide whether each page should be refreshed, supported with internal links or held for now. Set aside intents that no page answers as candidates for new content.
5. Prioritise the action list and keep it going
Rank the decisions by impact and effort and assign owners. Instead of auditing once a year, repeat the audit regularly in small batches.
With Growado
How does Growado make this decision easier?
Growado reviews your content inventory together with search data, competitor signals and your business goals, gives you a reasoned recommendation for every page and turns the audit from a one-off report into an ongoing list of decisions. Your team decides: approve, edit or hold the recommendation.
- Shows a refresh or internal link recommendation for each page, with the signals behind it.
- Sets aside intents no page answers as new content opportunities.
- Tracks what changed on each page after a decision, in the decision log.
Common mistakes
Finishing without decisions
An audit that doesn’t set an action for each page is just a long spreadsheet.
Deleting every low-traffic page
Pages with little traffic can still sit close to conversion or support a topic cluster. Consider their role before you delete anything.
Auditing once a year
Big, infrequent audits are exhausting and catch problems late. Small, regular audits are easier to sustain.
Frequently asked questions
What’s the difference between a content audit and an SEO audit?
An SEO audit focuses mostly on technical foundations such as crawling, indexing and speed, while a content audit looks at the content itself: what it says, how fresh it is and how it performs. The two complement each other.
How often should you do a content audit?
Regular reviews in small batches are easier to sustain than one big audit. For example, audit one topic cluster each month.
What data do you need for an audit?
A list of pages, search performance data (impressions, clicks, rankings), publish and update dates and, if you have it, conversion data. The first two are enough to get started.
Answer this question with your own data.
Growado weighs your search data, content and goals together, shows each recommendation with its evidence and leaves the decision to your team.
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