What it means
Growth teams use separate tools for search data, existing content, competitor signals, and business goals. A decision layer doesn’t replace those tools. It combines what they surface into one priority list and one decision log.
It’s how Growado describes itself: Growado recommends; your team decides.
How to use it
A decision layer’s value isn’t how much data it holds. It’s that every decision is visible, with its rationale, its owner, and what happened next.